Storytelling for understanding the user

OER: Storytelling for understanding the user

Objective and scope

In any research phase of a design process is essential to implement speciffic tools that allow a deeper understanding of the potential users, trought strategies of representation and visualization that will impact directly in the user experience with the product or service. The Persona Map i s a fictional character created to represent a user or customer type. The persona puts a potential new solution (e.g. a website, a brand, a product, or a service) into the context of the respective needs and the jobs to be done. A User or Customer Journey Map provides a representation, vivid visualization and a structured storytelling of how the user experiences interact with a product or service through a specific journey. The resulting map is a visual depiction of what users need and what steps they take to fulfill those needs as they interact with a product.

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