Define new product design strategies for market success

OER: Forecasting and market analysis techniques

Objective and scope

The aim of the learning activity is to identify strengths, weaknesses, opportunities and threats of a company working in the technical textile sector from different perspectives, stimulating students critical thinking in order to discover new product design possibilities. Students will be required to apply some of the market analysis techniques presented in the OER to find strategies in order to minimize the analysed enterprise weaknesses and exploit the underlined opportunities to develop successful strategies to adopt into the market.

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