Define a new product brand identity

OER: Branding aspects in the design process. Considering branding strategies during a product development process

Objective and scope

The scope of this learning activity is to let students familiarize with branding construction strategies, with the objective to create a clear visual identity for the product that is able to communicate exact messages, and to synthetize its attributes and the organisation values.
Through this activity students will be asked to apply, with practical exercises, the concepts related to brand identity construction, applying strategies to differentiate and make a product  recognizable into the market.

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